For most of us, summer is fading fast, but for residents of Jacksonville, Florida, bikini season lasts all year. What does the Sunshine State's endless summer mean for PETA? Our phone lines ring off the hook with reports of "beached whale sightings." Good one, guys.
Luckily, we know the secret to getting—and maintaining—a killer beach bod. Did you know that vegetarians are 20 to 30 percent leaner than meat-eaters? So, to help residents and tourists "lose the blubber"—and hopefully to deter prank callers—we're launching a brand-new billboard urging people to go vegetarian:
I'm not linking the post from PETA's blog quoted above, nor am I displaying the billboard in question (you can get them from Lesley's post at Fatshionista if you want 'em).
You know what, PETA? It is pretty damn unlikely that going veggie or vegan will actually result in a "killer beach bod" for many people. Even if I became a vegan and suddenly weighed 30% less...I would still weigh over 200 pounds, which I'm pretty sure would still qualify me as a "whale" by PETA standards.
Also, there are so many really good, ethical reasons to reduce or elminate meat consumption...taking it to a place of fat shaming is a lowest-common-denominator approach that doesn't actually fix the problem. It doesn't actually explain to people the reality of the impact of CAFOs or factory farms, and I highly doubt it will elicit any permanent lifestyle changes for most people.
So, PETA, shame on you. Fuck you for using scare tactics to try to manipulate people into making intimately personal decisions based not on facts and reality, but on fear. Fuck you for spreading total misinformation, encouraging disordered eating, and shoring up misogyny, racism, and fat hatred.
In conclusion, you incredible douchebags: FUCK YOU.